A handful of teams from around the world are all going at it in the sport that drives them BASKETBALL. The Nike World Basketball Festival is taking place in the big apple.
In conjunction with the World Basketball Festival, Nike sportswear has created the 1LOVE project, an online documentary.
Nike Sportswear has been releasing videos throughout the month representing NYC's five boroughs and celebrating basketball, culture, as well as the classic and iconic Air Force 1 sneaker.
In conjunction with the World Basketball Festival, Nike sportswear has created the 1LOVE project, an online documentary.
Nike Sportswear has been releasing videos throughout the month representing NYC's five boroughs and celebrating basketball, culture, as well as the classic and iconic Air Force 1 sneaker.
[Each borough has been granted an ambassador.]
*Representing Brooklyn is Theophillus London a rapper songwriter and producer. Up and coming rapper Miss Banks represents Harlem. Rapper Corey Gunz represents the Bronx. Format, a BMX crew led by Nigel Sylvester represents Queens. Emilio Sparks, the host of the longest running show on WSIA represents Staten Island.Each representative shares his/her memories of growing up in each boroughs
BROOKLYN QUEENS HARLEM THE BRONX STATEN ISLAND
For updates, pictures, downloads and dates visit the site. http://worldbasketballfestival.nikemedia.com/ :D
RUN & TELL THAT!
Yooo, lovin' it
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